If you use twitter either for business or for fun here’s some useful resources and ideas if your ‘building’ your twitter profile.  I’m by no means a twitter expert, I’ve just wrote this post as met some folks who know less than me and I thought I’d turn a long email to them into my next blog post.  I use twitter for my bespoke wedding stationery business which you can visit here.

Image from Christmas card designs available at Artemis Prints
Follower to following ratio – ideally you want this to be over 1 as in an ideal world you want to follow less people than follow you.  This makes you look more important and that followers are not only following you for the follows.
There is also a big crunch point on twitter and that’s the 2000 following mark.  It will only let you follow more if your follows are high also, near the 1 to 1 ratio.  This also means if you see someone with 2000 follows and 1000 followers they’re a poor bet for follow backs.
I’m not over this as I seem to follow back pretty much everyone and also there are places I feel are important to follow for industry news etc that as yet do not follow back.
Networking – twitter is mostly business to business though some people do have high numbers of real follows, these tend to be blogs but sometimes businesses like stationers or photographers have them to.  There’s two things to take from this.  Be nice to bloggers – if they retweet you goes to more potential customers and look at what businesses with high levels of non-businesses as followers do to attract keep their non-business followers engaged.
Engage – people ask questions and you think you know the answer try and help, even if the questions not specifically to you.  You can definitely gain with social media but you have to be prepared to give time and knowledge.
Public – twitter is a public forum, although most things you say will only be seen by a portion of your followers remember everything you say on there can be searched for by anyone around the world.  Having a conversation with a contact can help your profile look active but I think that unless it’s positive or neutral keep it off twitter.  As recent events have shown you can be sued for what you say on twitter if it’s incorrect, unproven or against the law to do so.
Now some apps
usequitter.com – this one tells you who has unfollowed you in the week.  This can be useful if you were only following someone to be polite etc.  Don’t sweat unfollows though, they really are nothing personal at all.  I like this as some people build followers by following people and then unfollowing once they follow back as many people won’t notice the unfollow – I do strongly dislike that behaviour.
manageflitter.com – I use this to clear out dead wood.  Sometimes I follow people in the hope they’ll prove good or sometimes in the hope they follow back though normally a combination of the two.  Flitter also lets you spot people you follow who say nothing or little.
Quitter and Flitter are useful I think for everyone but these next two tools are more useful for the business user
http://gremln.com/ – this lets you schedule posts across a variety of social media.  This is good to keep you posting all day long.  Even when not at the computer.  Look at people who seem to have twitter sussed to see what they say.  It’s good to flag blog posts.
http://hootsuite.com/ – another social media manager, it’s worth seeing what you get along with.  I think this is generally more popular than gremln.
Thanks for reading, why not come and tweet with Artemis Stationery today.
link to Artemis Stationery on twitter ==> Say hello!