This post is on wedding flowers, how to work out which florist is right for you as well as how to try and match your ideas to your budget.  Including some pretty cunning tips on potential ways to save money.  This article is from one of Yorkshire’s finest florists Sally Johnson from Serendipity Floral Designs.  A talented florist and all round lovely individual, I’ve admired her work for about as long as I’ve been on twitter which is where I first encountered it.
If your in her part of the world and looking for a wedding florist I would recommend checking out her website.  You can see it here like her work on facebook here

Top Ten Wedding Flower Tips

One: Specialism
Research – Do your research and look for a florist who is a specialist ‘wedding florist’ and therefore has the knowledge, skills and ability to advise you properly and turn your wedding flowers vision into reality. A specialist ‘wedding florist’ should have arms of photographs of past weddings he/she has worked on; and therefore show you they are able to do an excellent job for you.

Two: Relationship
Comfortable – you should feel at ease with the florist you have chosen for your special day – they should be able to really listen to your ideas and you should be able to trust in their skills and creativity. After all wedding flowers aren’t usually cheap!

Three: Overall Budget
Budget – The traditional spend on wedding flowers is 10 to 15 percent of the overall cost of the day – however this isn’t always the case. Think what aspects of the wedding are of top priority to you and be realistic and open with your florist about your flower budget from the start. A good florist should then be able to advise you on what designs he/she can create to work within your budget.

Four: Mood boards
Mood board – Create a mood board and show this to your florist. This can be pictures and ideas of flowers you like, colours, your dress, invitations, cake etc. This helps the florist get to know your ‘likes/preferences’ and the overall theme of your day. The more communication you have with your florist on how you would like your flowers/wedding to look the better!

Five: Seasonal Costs
Flower Cost – Ask the florist which flowers are the cheapest/most expensive at the time of your wedding. For example red roses are particularly expensive around Valentines Day and most exotic blooms flown in from abroad will be top end too! Some of the cheaper flowers e.g carnations and chrysanthemums have been avoided in wedding flowers for a while, but are now back on trend. On mass the brightly coloured carnations can make a real wow floral display!

Six: Bouquet
Bridal Bouquet – Your bouquet cost will depend upon whether you choose a hand tied bouquet or wired trailing bouquet (and of course what flowers you choose). The wired designs are more expensive, as they take more time to create, and really test the skill of a ‘wedding florist’. If you want a stunning bridal bouquet unlike no other – the wired designs are usually ‘completely unique’.

Seven: Priorities
Allocation of flower budget – Think of which floral designs you would like to spend the most on. For example, your bouquet may take a large amount of the budget, along with the reception table flowers. Think of where you can make savings, e.g, the church flowers can be transferred to your reception venue. If you decide to have hand tied posies for the bridesmaids – you can use these as top table decorations by asking to hire vases from your florist to put them in.

Eight: Bridesmaids
Bridesmaids – If you have many bridesmaids the cost of hand tied bouquet designs can really add up. Ask your florist to think of alternatives e.g wrist corsage designs or modern style designs which contain fewer flowers.

Nine: Church Flowers
Church flowers – If you’re getting married at a church ask to see if anyone else is getting married there that day, or the day before/after, as it may be possible to share the cost of the flowers!

Ten: Personal Touch
Personal touch – make your choice of wedding flower personal to you. I often see bride’s now choosing flowers with a meaning, which makes them that little bit more special!

All photos on this page are by  Lauren Twig Photography.  You can see more of her great work at